The Joy Spence Experience (Jamaica’s Appleton Estate) – The Ultimate Caribbean Rum Tour
Wow, I’m finally here… That’s what I was thinking when we exited our tour bus at our third and final stop of the day. I was excited, yet trying to keep my expectations low, as I have experienced mostly disappointing rum tours (on other Caribbean islands) in the past. This was our fourth visit to Jamaica, and this time we finally made the journey to visit the remotely located Appleton Estate – Makers of some of the finest rum in the world.
The day’s tour of Jamaica included three amazing south-west island excursions – First, we went on The Black River Safari, then we visited YS Falls and now, for the finale, was the Appleton Estate Rum tour. We booked this 3-in-1 smorgasbord of adventures through Jamaica’s Amstar DMC and Tropical Tours.
This is the final installment of three blog posts from the day’s adventures – This one Focuses on the Joy Spence Experience (AKA The Appleton Estate Rum Tour).
Well, the folks at Appleton Estates know how to set the mood – We started off with a drink in their warm and inviting lounge/bar, watching a gorgeous peacock strut his stuff through a window just a few feet away from our super comfy couch.
OK, let’s get back to the drink, as this is a rum tour after-all! We were offered a generous welcome drink upon our arrival – The bartender casually poured about 3 to 4 ounces of ‘Appleton Signature Blend’ rum into a glass and offered us either a Valley Storm (AKA Dark & Stormy) or a Rum Punch. I chose the former, while my two tour buddies chose the latter. You couldn’t go wrong either way!
Although we were quite relaxed and fully prepared to spend more time in the lounge, our hostess introduced herself and the tour began. We started by entering a charming little theatre for a short film about Caribbean rum, the island of Jamaica as well as the history and marriage of the two… While the video had a serious marketing slickness to it, I enjoyed it. The film was really well done, providing interesting information in a very enjoyable format. Personally, I can’t get enough of seeing aerial views of Jamaica’s lush green forests, fast flowing rivers and rum! We were then invited outside to visit a number of exhibition buildings / gazebos.
First, we were shown how the juice was removed from the sugar cane in the old days – via a donkey-powered mechanical crusher / juicer of sorts. The poor creatures would just walk in circles all day long, but don’t feel too sorry for the donkey just yet, I’ll have my chance to be put to work too…
Next we went into a small “history” building with artifacts to view and short historical fact sheets to read. Interesting – I just learned that Appleton and Wray & Nephew, another large rum producer on the island, are actually both owned by the same company, and have been for some time.
After that, we got “hands on” with some sugar cane. Our tour hostess provided us with pieces of cane stalk to pass around, as well as bite size morsels of sugar cane core for each of us. We sucked and chewed on the sweet cane while she told us about the different kinds of cane as well as the importance of quality water and soil found on the island. It was surprisingly easily to crush the cane between our teeth, filling our mouths with delicious liquid while leaving behind a chunk of fibrous pulp to discard. The initial steps of making Caribbean rum.
Then it was deja-vu, all over again. We gathered around the mechanical sugar cane crusher / juicer, which we had seen before, except this time there was no donkey. Our hostess persuaded myself and another tipsy tourist to ‘man the machine’. We pushed on two long arms on opposite sides of the machine, while someone fed cane stalks into the machine. Not sure what made me more dizzy, walking in circles or the rum beverage I had recently enjoyed – Probably a bit of both! Ahhh, but my efforts were rewarded with a nice cup of freshly squeezed sugar cane juice to sample. Well ok, everyone got a cup, but mine was fuller 🙂
For the next stop in the ‘Sugar Cane to Rum’ process we were shown a centrifugal machine which spins the juice to separate the liquid from the molasses covered sugar. So what happens next you ask? Well, our next stop was to see and taste what our hostess called ‘wet sugar’. Basically a warm thick sugary molasses. I really enjoyed getting a sample of this sweet treat – Yum!
After that, we walked up an observation tower to get a good view of the property and surrounding landscape while our hostess told us more about Appleton rum and the estate. Apparently an abandoned train track below the tower platform may be rejuvenated and put back in service. That would make it much easier for visitors from the main tourist towns in the north-west of the island to reach them – A great idea!
Our hostess then escorted us across the spectacular estate grounds to the distillery itself. We were kind of rushed through the facility in small ‘controllable’ groups – apparently there was concern about someone stealing trade secrets or something. Anyways, we got a glimpse of their pot stills and continuous still. More than anything else, I learned that a Jamaican rum distillery has a real funky smell to it. I guess it’s from the fermenting molasses and esters doing their magic.
As the tour appeared to be coming to an end, we were taken inside a large building through a cool tunnel-like entrance. This turned out to be one of their warehouses. Our hostess told us about the barrel aging process and how this really gives the rums their distinct flavours and smoothness. It was an amazing site to see hundreds of barrels, literally ‘filled to the rafters’, maturing the alcohol into the golden nectar we know as rum!
Wait, there was more… We were then taken inside their main facility to a tasting room! It felt like a cross between a class room and a playground. We were seated in rows with three rums of varying age to sample. Being already familiar with all three, it was no surprise to me that you can really tell the difference that maturing process makes to the flavour and smoothness of the rum. Wow – that was a special event though.
Finally, this Caribbean rum tour was over and we headed to the gift shop. There was plenty of Appleton rum related shirts, spices and other goods to purchase. Oh ya, there were bottles of rum for sale as well.
In summary, we really enjoyed the “Joy Spence Experience” and I felt a certain level of personal fulfillment from taking the tour. We appreciated the newly renovated modern facility, the professional and informative hostess, and I just loved the ‘wood feel’ of the place. Everywhere we went I enjoyed the decor, with it’s barrels and old rum bottles – This is what I think of , when I think about a rum distillery tour. Bravo!
What a day… It was an absolutely spectacular tour filled with Jamaican landscapes, rivers, waterfalls, nature and rum. It doesn’t get any better than this. Unfortunately, all good things must come to an end, so we boarded the bus for what turned out to be a long dark drive to the other side of the island. It seemed like the journey back to our hotels took a slightly different route than on the way down, however it still took a couple of hours to travel the 40 miles (62km) back to Montego Bay.
If the Joy Spence Experience / Appleton Estate Rum Tour sounds like fun, you can contact the friendly folks at Amstar by visiting the Amstar DMC website or their Facebook page .
For an overview of the land of wood and water, take a look at our Jamaica Vacations page
If you’re interested in reading more about Caribbean rums, check out our Rum page
For other great Tourist Attractions on the island, check out our Things to Do in Jamaica page
If you’re looking for more ‘active’ things to do while vacationing on the island, click on our Jamaica Adventures blog for some great ideas!
ACT Staff
